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New Website for Jalema
Website that follows the goals of our company!
Since January 1, 2016, Jalema has changed its course. As a manufacturer and supplier of office supplies and archiving products, Jalema now focuses on the European office supplies market. Jalema sees opportunities in this market, and with the sale of Jalema Archive Specialist, Jalema can focus more on the strategy to become an European office supplier. A website that fits this objective is now a reality.
Investing in the future
Besides the Dutch market, Jalema is also active in the USA, Belgium, France and now Jalema has the focus also on the rest of Europe. Joan Westendorff (CEO): “We’re shifting our vision and will serve to more European countries. There are also several ongoing projects to expand our business in Germany, Spain, Italy, Scandinavia and Eastern Europe. We are proud to say we are taking big step forwards".
New website
With the new goal of becoming the largest European player in office supplies, Jalema needs a website that can support this. And now it’s a reality! Building this website obviously did not happen in a day; it took many months of preparation and hard work.
Important for the new website is that it has to meet a lot of requirements. Our dealers and our end users have access to the website. The menu structure has been improved, a store locator has been added, searching categories and filtering for specifications has become much easier, and all that in four languages.
The website interface has also been completely updated and the website is fully responsive, so you can use it on any device. In terms of safety, we now use a secure https connection, so all traffic is encrypted. “For a company like Jalema, it is absolutely necessary to have a modern and up-to-date website. With all these improvements, we can cater to our clients even better” says Rick van Otterdijk (Marketing & Communications Manager).
Product content
We have also worked very hard on the implementation of a PIM system (Product Information Management System). Thanks to this system, our product information is always up-to-date. All our product information is gathered in the PIM system and can be easily distributed to our various channels. With our new website and the new PIM system, Jalema is taking big steps towards fulfilling its ambitions.